Query Row Count Tool: compare query coverage across pages

Query Row Count Tool lists pages alongside their reported query counts, separating queries with clicks from zero-click queries. Use it to shortlist pages for deeper analysis before deciding what to optimise.

How to use it

1. Open SEO Workspace → Data Tools → Query Row Count Tool.
2. Check the website and date range. The reviewed default was Last 12 months.
3. Use the table search to find a page, or sort the relevant column.
4. Compare Queries Count, Queries With Clicks Count and Zero Click Queries Count.
5. Review the page's relevance and importance, then select View under Query Count Over Time to open its URL Query Count report.
6. Check the destination's dates and page filter. The tested drill-down opened a three-month view even though the source report showed twelve months.

Query Row Count Tool with page-level query counts.

What the columns mean

Example: investigate a page with many zero-click queries

The menu page showed 701 queries, of which 37 had clicks and 664 had none. That is a broad starting list, not a recommendation to create 664 pages.

Open its query-count trend, check the date range, and inspect individual searches in Search Console Data. Prioritise queries that describe what the page actually offers and have enough relevant impressions to warrant investigation. Some zero-click queries may be peripheral or low-volume.

A page with fewer queries can still be highly useful if it serves a focused commercial purpose. Avoid ranking pages solely by query count or deleting a page because its count is low.

Filters and common checks

The toolbar offers dates, Add Filters, Preset Filters, Expand and Export. The table offers Column Filter, a relative-URL display switch and pagination. Keep those selections consistent when comparing pages.

The exact calculation of the page-age field and the scope of the Clicks column were not established in this walkthrough. Use Search Console Data for traffic reporting until those definitions are confirmed.