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Search data, AI visibility and technical SEO
Long-form guides on getting more out of Google Search Console, warehousing your own data, and staying visible as AI answers reshape search.
How to Build an SEO AI Agent for Slack that works with Google Search Console & GA4 Data
Can you imagine having your own SLACK team member who can constantly monitor your Google search console and google analytics data? What about an AI agent that can: Analyse each websites…
Google Search Click Decline - A Shocking 60% Decline in Clicks to the Web
I really didn't want to write this, given that I work in SEO & that Google is effectively my "bread and butter" when it comes to earning money - so highlighting how much damage Google is…
A Guide to Using Google Search Console Performance Tools
The Performance report is the most important part of Google Search Console. It is where the real data of how your site actually performs in Google Search gets told not in rankings, not in…
The Complete Guide to Google Search Console's URL Inspection Tool
Google Search Console's URL Inspection tool is arguably the single most useful diagnostic instrument in the modern SEO's toolkit. It's the only place where Google tells you for each URL you…
Why does Google Search Console have a 16 month data limit?
A lot of SEOs who have tried to build a longer-term performance story for a client has hit this wall. You login to search console, open the Performance report, you select last 16 months and…
How to Check Backlinks in Google Search Console
How to Check Backlinks in Google Search Console Google Search Console (GSC) is the closest thing SEOs have to a direct line into how Google sees a website. It's free, it's straight from the…
The Problem with GEO & AI Prompt Visibility
Let me preface this by saying I've been in SEO for over 25 years. I've watched the industry go through every conceivable cycle of hype, panic, rebranding, and eventual normalisation. From…
How to Use Google Search Console for SEO
A practical guide to turning GSC data into rankings, traffic, and answers Why Google Search Console is the Most Underused Free Tool in SEO A lot of SEO tools charge hundreds of pounds a…
What is Google BigQuery? A Complete Guide for SEOs
Google BigQuery is one of the most powerful data warehousing tools available today but what does it actually do, how does it work, and why do so many SEOs end up needing it just to access…
NavBoost Unpacked: What the Google Content Warehouse Leak Actually Tells Us About Click-Based Ranking
Google spent years telling the SEO industry that clicks didn't matter. That dwell time was irrelevant. That CTR was noise. In fact, for many years I shouted about this on LinkedIn, many…
Why is Data Missing from Google Search Console? Missing Click Query Data & Sampled Data?
Like me, If you’ve ever looked at the click totals in Google Search Console and thought “something doesn’t add up,” you’re not imagining it. The data genuinely doesn’t add up and that’s by…
Google Search Console Property Types Explained: URL Prefix vs Domain Property (And How to Verify Either One)
If you have ever set up a property in Google Search Console and been presented with two options without much explanation, you are not alone. The choice between a URL prefix property and a…
The Complete Guide to Google's site: Operator (And Every Trick SEOs Need to Know)
Most SEOs know the site: operator exists. Far fewer use it to anything close to its full potential. At its simplest, site: example.com tells you what Google has indexed from a domain. But…
What is Google Search Console? The Complete Guide (2026)
Google Search Console (or GSC) is a free web service provided by Google that allows website owners, SEOs, marketers, and developers to monitor how their site performs in Google Search. It…
Google Search Console & Regex Filters: The Ultimate Guide
Regular expressions (regex) are one of the most powerful but underused features in Google Search Console. With regex filters, you can slice through your query and page data with surgical…
How to Set up Google Search Console for ANY Website or CMS
Google Search Console (GSC) is a free tool that helps you measure your website performance in Google's Search Engine Result Pages (SERPs). This guide covers setup procedures and feature…
Transform your SEO with SEO Stack
Unleash the Full Potential of Your Google Search Console Data SEO Stack provides unrestricted access to Google Search Console data, enabling you to import your websites and access the…
How to Assess Your Domains Served Query Volume
In this video tutorial, Daniel Foley walks you through how to assess your domain's served query volume using SEO Stack. Understanding your query volume is essential for evaluating how…
What is Google Search Console? A Complete Guide for 2025
Google Search Console (formerly Google Webmaster Tools) is a free tool by Google that allows you to monitor the performance of your website and how it appears in search results. Here's…
Google Search Console Alternatives in 2026
Google Search Console is an essential tool for any website owner or SEO professional. It tells you how Google crawls, indexes, and ranks your site - and it does so with first-party accuracy…
Connect a property. Watch the data start stacking.
Warehousing begins the moment you connect your Search Console property, there is no Google Cloud project to set up, no BigQuery and no schema to design. You simply connect your property and SEO Stack starts storing every row of your data from that day onwards.
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