Monthly URL Performance: review page traffic over time

Monthly URL Performance presents page-level clicks in a month-by-month matrix. Use it to look beyond a single comparison total and see how a page's traffic developed over time.

It is useful for identifying sustained declines, checking whether recent performance is recovering, comparing key landing pages and building a content-review shortlist.

Open the matrix

1. Open SEO Workspace → Search Console Data.
2. Select Monthly URL Performance in the tool navigation.
3. Check the comparison-date button and choose the period you need.
4. Select URL Matrix.
5. Find the URL and read across its monthly columns.
6. Scroll horizontally or use Column Filter to review the relevant months and Total Growth.

The report also exposes Add Filters, Preset Filters, Expand, Export and pagination controls.

Monthly URL Performance matrix, with one URL per row and month columns.

Read the matrix

Calendar months and rolling date ranges do not always line up. Use the selected period and the report's comparison totals when quoting overall growth; do not assume the visible calendar-month columns sum to the same total.

Example: check whether a page is still declining

The reviewed menu-page row showed 49 clicks in June, 40 in July and 54 in August, while Total Growth for the selected comparison was -93.

This is more useful than reporting only the negative total. The page was lower overall across the comparison but improved from July to August. Investigate what changed and whether that recovery continues before describing it as a continuous monthly decline.

The September column showed 14 clicks during a review performed on 16 September. September was incomplete. Comparing that directly with all of August would overstate the decline.

Example: build a page-review shortlist

1. Start with commercially important pages, such as service, product, enquiry or booking pages.
2. Review several complete months rather than only the last column.
3. Identify pages with a meaningful, sustained reduction in clicks.
4. Open Search Console Comparison to examine impressions, CTR and position for those pages.
5. Review the underlying queries to establish what changed.
6. Assign a specific investigation or update, with the reporting baseline recorded.

A flat zero-click row is not enough to decide that a URL should be deleted. Check the page's purpose, impressions and other sources of value first.

AI Insights

Select AI Insights to access Generate AI summary and Ask AI. Suggested questions include What pages are consistently gaining traffic? and Which content should be updated first?

Use the matrix as the evidence for any generated answer. Verify the dates, named URLs and numbers, and check whether the answer recognises incomplete months. Do not infer revenue or conversions from a click-only matrix.

Troubleshooting

• If the table is too wide, use horizontal scrolling or Column Filter.
• If an expected page is missing, check the website, active filters, pagination and dates.
• If a trend looks abrupt, check whether the month is partial or data is still loading.
• If the overall comparison and monthly pattern seem different, inspect exact period boundaries before concluding that the report is inconsistent.