Understand Page Value with
Query Counting
Assess URL weighting and trajectory by analyzing how many queries your pages rank for. Distinguish between ranking slippage and content devaluation to make data-driven optimization decisions.
Page Trajectory
Track whether pages are gaining, maintaining, or losing query visibility
Slippage vs Devaluation
Distinguish between ranking drops and content quality decline
Position Analysis
Analyze query counts across position groups for deeper insights
Understanding Query Counting Principles
Query counting reveals how Google perceives your content's value by tracking the number of queries your pages rank for over time
Growing Query Volume
When a page ranks for an increasing number of queries over time, it indicates Google perceives the content as gaining value and semantic relevance.
Query Slippage
Clicks drop while query counts remain stable - rankings have slipped but content hasn't lost value. Often recoverable through optimization.
Query Loss (Devaluation)
Fewer queries served indicates Google has downgraded the page's semantic relevance. This represents true content devaluation requiring deeper fixes.
Position Group Analysis
Breaking query counts into position brackets (1-3, 4-10, 11-20, 20+) reveals whether drops are slippage or devaluation.
What Is "Page Weighting"?
Page weighting refers to the internal value Google assigns to a page based on the volume of queries it ranks for, the breadth of rankings across position groups, and the persistence of those rankings over time. It's a proxy for how much "semantic real estate" your page occupies in Google's index.
Powerful Query Counting Features
Advanced tools to analyze query performance and understand content trajectory across your entire site
Position Group Analysis
Break down query counts by position brackets (1-3, 4-10, 11-20, 20+) to understand where ranking changes are occurring.
Trajectory Assessment
Track pages in growth, stagnation, saturation, or decline phases based on query volume trends over time.
Week-on-Week Comparison
Compare query counts across different time periods to identify performance patterns and trend changes.
Query Migration Tracking
See if queries migrated between position groups or disappeared entirely to diagnose ranking issues.
Custom Filter Groups
Apply query counting analysis to your custom filter groups to understand URL group performance.
Content Audit Prioritization
Prioritize pages with declining query counts and Top 10 presence for content optimization efforts.
Query Counting in Action
Real examples showing how query counting reveals content trajectory and helps diagnose performance changes
Comprehensive Query Analysis Dashboard
Visualize query counts across position groups with clicks, impressions, and total queries over time.
Content That Lost Query Volume
This example shows content that has been "devalued" - both query counts and rankings declined, indicating Google has reduced the page's perceived value.
Content That Gained Value, Peaked, Then Declined
This shows content that gained query volume, reached peak performance, and has begun to decay - revealing the full content lifecycle.
Correlation Between Position Groups and Clicks
See how changes in position 1-3 query counts directly correlate with actual click performance from Search Console data.
Content Audits
Prioritize pages with declining query counts and Top 10 presence for optimization.
Post-Update Diagnostics
Understand which pages lost visibility through devaluation vs ranking churn.
Performance Attribution
Understand when clicks drop due to ranking loss vs query loss.
Ready to Understand Your
Content's True Value?
Start using query counting to assess page weighting, distinguish between slippage and devaluation, and make data-driven optimization decisions.
No credit card required • Full query analysis • 30-day free trial